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@itsnicethat.com
23 days ago
Zitong Zhao’s fermentation-inspired fashion brand identity came to her when she was making pickles
@itsnicethat.com
2 months ago
Anti’s community-led identity for Kulturhavna captures the power of participatory design
@itsnicethat.com
5 months ago
DixonBaxi’s Roli rebrand is tactile, warm, and purposely non-tech
@itsnicethat.com
8 months ago
Studio Nari’s brand identity for Living Things makes gut health look fun... and pretty refreshing
@itsnicethat.com
10 months ago
Regrets Only’s colourful patchwork identity for Potluck reflects the ethos of small-batch cooking
@itsnicethat.com
a year ago
Sweaty Betty ditches boutique branding to keep up with modern attitudes
@itsnicethat.com
a year ago
Long live the king: Studio Herrström’s identity for Elvis pulls on his typographic history
@itsnicethat.com
2 years ago
Design Museum calls in Spin Studio to brand major climate programme
@itsnicethat.com
2 years ago
Studio Frith’s brand identity for Bocci plays with its signature spherical lighting
@itsnicethat.com
2 years ago
WhyNotDesign’s identity for The Tea Tips flips hot beverage branding on its head
@itsnicethat.com
2 years ago
The new Olympic identity is the first of its kind since the games began in 1896
@itsnicethat.com
3 years ago
Monga’s packaging for Brownie Points schools in how to do 70s style differently
@itsnicethat.com
a month ago
Pentagram brings the magic and mischief of Roald Dahl’s stories to RDSC brand identity
@itsnicethat.com
4 months ago
Homeware brand Tuma’s visual identity is built on earthy tones and cosy illustrations
@itsnicethat.com
6 months ago
Mozilla rebrand takes from early internet aesthetics, to move its mission to “reclaim the web”
@itsnicethat.com
9 months ago
Wolff Olins uses raw materials and ancient crafts to build a new identity for Ubisoft’s flagship game, Anno
@itsnicethat.com
10 months ago
P.F. Flyers plants its feet back on nostalgic ground with new brand identity
@itsnicethat.com
a year ago
Isometric Studio’s brand identity for National Black Theatre pays homage to its history and power
@itsnicethat.com
a year ago
Studio Drama whips up wonky identity for Toff’s new dog food brand
@itsnicethat.com
2 years ago
Discover the latest creative opportunities from The Brand Identity, Sister and more
@itsnicethat.com
2 years ago
JKR and photographer Cait Oppermann build a warmer “brand world” for Stella Artois
@itsnicethat.com
2 years ago
Pay2Play gets tactile in a sleek, hand-tied brand identity for clothing label Déficeler
@itsnicethat.com
3 years ago
Kurppa Hosk marries molten motion with industrial type for alloy manufacturer rebrand
@itsnicethat.com
3 years ago
Earthy palettes and unfinished plates; Hato whips up a warming, home-cooked identity for Depop’s new food app
@itsnicethat.com
2 months ago
Uniforma’s brand identity for Polish nightclub Schron is utiliarian yet expressive
@itsnicethat.com
4 months ago
Elizabeth Goodspeed on untangling credit in design
@itsnicethat.com
6 months ago
Building Mad: Ba’ndo’s dive into eccentric brand design
@itsnicethat.com
10 months ago
Ania et Lucie’s new identity for Kindred Black is a “nod to the old apothecary world”
@itsnicethat.com
a year ago
Inside the identity for cancer-treatment friendly cosmetics brand, Moksi
@itsnicethat.com
a year ago
The Feeld rebrand is fluid, changing and full of heat
@itsnicethat.com
2 years ago
World’s last gaslit cinema adopts sleek rebrand after restoration
@itsnicethat.com
2 years ago
WeWork launches a subtle brand refresh with Franklyn
@itsnicethat.com
2 years ago
Smörgåsbord Studio crafts a precise and sharp identity for a bespoke knife brand
@itsnicethat.com
2 years ago
RSPB’s new brand reboot aims to conjure feelings of hope and urgency
@itsnicethat.com
3 years ago
Inspired by the sound of inflated balloons, this contact lens identity is spherical and fresh
@itsnicethat.com
3 years ago
Monopo London’s abstract identity for sports brand Yonex mirrors the feeling of using its Arcsaber badminton racquet
@itsnicethat.com
2 months ago
Andrej & Andrej’s identity for Isadore mimics the speed and rhythm of cyclists in a peloton
@itsnicethat.com
4 months ago
This new brand identity for audio studio Skillbard wiggles and flexes like soundwaves
@itsnicethat.com
7 months ago
Ottolenghi introduces playful cut-outs and joyful illustrated faces in a refresh on the brand’s classic identity
@itsnicethat.com
10 months ago
Founders’ friendly faces stick around in new brand identity for Fritz-Kola
@itsnicethat.com
a year ago
Wolff Olins’ rebrand of Decathlon gives the company its first ever logo
@itsnicethat.com
a year ago
North and Peter Saville reveal new brand identity for Factory International
@itsnicethat.com
2 years ago
Pentagram and Nomad’s Natural History Museum rebrand aims to inspire a new generation of nature lovers
@itsnicethat.com
2 years ago
Pràctica identity for Manhattan bookstore rescues an old family sign
@itsnicethat.com
2 years ago
7Up’s first “major” brand overhaul in over seven years is punchy, but simple
@itsnicethat.com
2 years ago
A new identity for Chicago’s Institute of Design by Collins shifts between chaos and clarity
@itsnicethat.com
3 years ago
Brian Roettinger dissects the design of Kim Kardashian’s skincare line, Skkn
@itsnicethat.com
3 years ago
Mouthwash designs a playable web identity for kids brand Woset
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